#001: Put Your Book In Its Place: Discover the Role of Your Book in Your Business, It’s Not What You Think

#001: Put Your Book In Its Place : Discover the Role of Your Book In Your Business, It’s Not What You Think

Will authoring a book make you independently wealthy? Well, maybe, but mostly likely it won’t. People who tell you that if you “just write a book” you will gain crazy amounts of wealth haven’t been truthful with you. You could potentially earn a lot from writing a book but that is going to take a large investment, especially in ads. There are other, very specific, reasons to write a book. I explore some of them today.

A book is simply not a profit center for your business, nor will it likely become a passive income for you. That being said, your book does play many important roles. The main purpose of authoring a book is to draw people into your world. If you write a book, you become the authority on a topic, and multiple books build an even bigger authority. Writing a book establishes credibility, shows your readers that you are an expert, and educates your readers. It’s important to keep in mind that this isn’t going to be a big cash cow for you, but it does open other doors.

Another big reason to write a book is the opportunity for your readers to opt-in to your email list. Once your name is out there as an authority, people will be able to find you and choose to opt-in. Once they are on your list, you can contact them whenever you want to share your message.

One good way to begin getting your name out there as an author and expert, is to take part in an anthology. Not only does it get your name out there, it adds to the library of books that you’ve authored or coauthored, and people can start finding you.

If you are looking to grow your business, establish yourself as an expert, grow your business, and really get your name out there, then writing a book might be for you. Authoring a book can do all of this and more for you.

What’s Inside:

  • Why you should consider joining an anthology.
  • Will writing a book make you independently wealthy?
  • How will writing a book grow your email list and why is that beneficial?

Mentioned In This Episode:

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