Paul Brodie is a 21-time best-selling author and CEO of the Brodie Consulting Group. Here, Paul and I take a detour from the topics we usually discuss and get into story branding and how folks can start and scale a side hustle. We also talk about lead magnets, using your book to sell products without being salesy, and which steps to take if you’re just getting started.
Tag Archives: book marketing
#103: Running a Business on One Email a Day with Ellen Finkelstein
Ellen Finkelstein helps experts get their knowledge out to the world with online products and courses. She’s well-known for her email newsletter (I’m a subscriber), which earns her top rankings on the leader boards. Ellen and I discuss how to create a winning email strategy for your target market, how to grow your email list through creating connections, and what to do when you’re just getting started.
#102: The Power of Three-Day Events with Pam Obasa
Pam Obasa turned £500 into a seven-figure business while working from home and taking care of two young children. Here, Pam and I discuss how to teach your passion, make money, and pitch a high-ticket offer through three-day events. Pam also shares insights into how to structure your event and how to run your program while still working your nine-to-five job.
#100: 1982 VBC Bowl
Here, I’m sharing a boat racing story from my childhood from back in May of 1982 with a lesson about entrepreneurship. The key takeaway from it all was to continue on even when things are moving slowly. Keep your boat moving and stay in motion towards your dreams. When you’re consistent, you will do amazing things.
#099: Gaining Media Visibility Without a Publicist with TeeJ Mercer
TeeJ Mercer has worked on major Hollywood projects with A-list talent like Kevin Hart, Tiffany Haddish, and Samuel L. Jackson. Today, she leverages her experience to help authors, speakers, coaches, and entrepreneurs book themselves in the media without a publicist. Here, TeeJ and I discuss the importance of the expert mindset, how to get interviewed on TV, and how to use “newsjacking” to grab the media’s attention.
#098: The Secrets of Scaling Your High-Ticket Business with Ryleigh Klimenko
Ryleigh Klimenko is a highly sought-after high-ticket business sales coach. Her revolutionary method is perfect for anyone who wants to create sustainable change in their business or career and make a lot of money along the way. Here, Ryleigh shares her secrets to doubling your high-ticket enrollment numbers. We also talk about the importance of mapping out your dream life, the top four things people want from a sale, how to uncover what your prospects and clients need, and why believing in yourself is the most authentic way to attract clients.
#097: The Empire Builder’s Masterclass with Lucas Marino
Lucas Marino helps entrepreneurs and authors launch and sustain online training products through his Empire Builder’s Masterclass. We get into how Lucas’ crowdsourced platform helps both instructors and affiliates and how he helps creators develop their curriculum. We also discuss partnerships, course marketing strategies with Swipe Files, and why a book is the best way to establish accessible authority.
#096: Falling in Love with Funnels with Carolyn Choate
Carolyn Choate helps coaches, speakers, and authors utilize sales funnels to connect with prospective clients, free up their time, and scale bigger. Carolyn explains what funnels are and we discuss her main method of helping clients. We also talk about different types of funnels, technical requirements, tips for developing your own funnel, and why you should start with a free opt in or lead magnet.
#095: Rewiring Subconscious Beliefs through Trance with Andre Loibl
Andre Loibl is the founder of Changenow.de where he helps people with their subconscious money blockages, allowing them to thrive in their businesses and do more things that they love. Andre shares insights about affirmations and trance states and how deep relaxation can help you tap into your subconscious mind and rewire your thoughts. Here, we discuss hypnosis, how Andre works with clients and a demonstration.