I could give you a lot of examples of times I’ve turned down things or not bought something because it was just too hard. I click on a link and I can’t see the price without giving them my email address, or signing up for a newsletter, so I don’t complete the purchase. If I can’t see the price of the thing before you take my email, it’s more of a hassle for me to then have to go and unsubscribe, so I’m out.
Consumers have so much choice these days, so it makes sense to give them the easy button. Make it easy for them to buy from you. This means making the decision, the purchase, and the consumption easy for your clients.
On the flip side, you also need to make it easy for yourself. Is it easy to develop? Is it easy to maintain? And is it easy to enjoy? It needs to be worth my while – do I enjoy it and do I profit from it?
Every first attempt is a kind of case study, so you need to get to the second try as soon as possible. Getting to that second try is really one of the keys to making that easy button work for you so, for your first try, done is better than perfect.
You’re not going to be an expert in everything, so knowing when to ask for help is important. If something is outside of your skillset, getting a little help with that is key.
- The easy button.
- Making the decision, the purchase, and the consumption easy for your clients.
- Making it easy for yourself – easy to develop, easy to maintain, and easy to enjoy.
- Asking for help with things that are outside your skillset.
- Done is better than perfect.
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