Tag Archives: niche

Susan Friedmann is a certified speaking professional (CSP). She’s also an international best-selling author of 18 books. She’s on a mission to wipe out sameness and add vitality and differentiation to author marketing. Susan joins me here to talk about niches and how to stand out from the crowd. We also talk about how to adapt your books and programs to niche audiences, how authors can leverage virtual summits, and why you shouldn’t be afraid to do something different.