Cloris Kylie is the author of Beyond Influencer Marketing and is an expert at making long-lasting connections. Collaborating with influencers saved Cloris’ business. After becoming frustrated with creating content and feeling like no one noticed, she started reaching out to influencers in her ideal audience. From there, everything changed. Cloris likes to send a signed copy of her book to influencers to start building relationships with them. If you’re reaching out to someone for the first time and want to collaborate, you’ll want to provide them something of value. Gifting influencers with your book goes beyond them giving you a shout out on social media. It establishes you as an authority and sets the stage for long-term collaboration.
Aside from your book, you can also leverage your platform to give them value. For example, you can go live with them on Facebook or Instagram or feature them on your podcast or blog. If you’re launching something within your business, you might want to ask them to be a part of it. It’s important to know your long- and short-term objectives before reaching out. Although it’s standard practice for people to build their list up to a certain number before contacting top influencers, that doesn’t always matter. If you can provide value to someone and genuinely nurture a relationship, that’s way more important than how many people are in your audience.
A great next step for a virtual summit or an event where you’re hosting several different influencers is to have a debrief call afterwards. This allows you to share feedback and lessons learned and helps connect the group with each other. Cloris offers 1:1 coaching for those interested in taking their networking skills to the next level. For more information about her book and coaching services, her website is linked below. Cloris also offers a free guide on connecting with influencers after you join her email list – be sure to check it out.
- How influencer marketing helped Cloris grow her business.
- Ways to provide value to influencers to nurture relationships.
- Why you should let your personality show right away when building connections.
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