Doug Pew helps info-marketers launch online courses to their existing email lists through his M.U.S.I.C. framework. Doug is an expert copywriter, and I had the chance to spend time with him during one of his live events. He is a musical composer by trade. After losing his teaching job five years ago, he decided to make a pivot into marketing and copywriting, growing his skills with the help of a mentor. Your copy isn’t as big as the offer itself and it’s more important to get it to the right people at the right time. Sharp writing is a lot like great music in a movie soundtrack. Doug helps marketers “sing the tune” of their ideal audience through the use of smart copy.
Doug’s five-part framework for creating courses and persuasive copy is a great system for authors to monetize their book beyond royalties. From the start, think about what kind of new person you can help your potential customer to become. You’re delivering to them the action steps that they can then apply on their own. Getting to the core of what’s keeping your audience up at night can help you create a brilliant offer. Your course should also have a unique promise that you can deliver on that sets you apart from the competition. Connecting the solution you’re offering to your customer’s ideal world is key to making a successful product. The end of your course should be an exciting “call to adventure” that offers students a clear path to where they want to be.
To contact Doug and get a free copy of his eBook, head to the websites below.
- Doug’s five-part framework for creating successful digital products.
- Why your copywriting goal should be to “sing your customer’s tune”.
- Questions to ask yourself to test the viability of your product.
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