Dr. Gena Lester is a Wall Street Journal best-selling author and professional speaker with over 20 years of experience in college admissions counseling. After experiencing success with her book, she took her signature formula which she outlines in her book and created an online course. Here, Dr. Gena and I discuss designing a business around your own personal preferences, how to shift your mindset around competition, and advice for aspiring online course creators.
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