Melanie Benson is an authority brand amplifier for expert-preneurs. She also hosts the Amplify Your Success Podcast. Melanie specializes in showing her clients how to stand out in crowded markets and how to find high-paying clients and opportunities. In fact, many of her clients achieve three to five times revenue growth after just six months of working with her. Leveraging podcasts as a guest expert is a fantastic way to not only position yourself as an authority in your niche but also to attract clients for your high-ticket offers. Melanie shares her expertise around this topic and has some amazing tips you can put into practice.
In addition to reading your book, your potential clients can hear you or watch you on video through a podcast to get to know you more. Speaking on a podcast can have a similar effect to live speaking engagements. When you are a guest on a reputable podcast, you’re borrowing their audience and benefit from the podcast’s host’s “know, like, and trust” factor. You can even leverage your competitors and support each other by guesting on each other podcasts and highlighting your own specific niches.
- How to leverage podcasts as a guest expert and attract clients for high ticket offers.
- How to work with your competition to create wins.
- Tips on how to target podcasts for guesting.