Running ads has always been pushed on authors to drive book sales. There are so many programs out there and coaches who try to sell you on their methods and secrets. Even though there are a lot of great people who can show you how to hack algorithms and other things, they don’t touch on what I think is the best way to win in the long run: building an audience.
Your book should serve the purpose of introducing you and then you should work to build your audience and your email list. When you have a list and send out regular emails, it allows you to move from just a transactional relationship to a more authentic relationship. Emails are great because people can hit reply and interact with you.
When you take the time to connect with your audience, it makes selling that much easier. When people are able to interact with you, whether through a virtual summit, through social media and email, or even in person, you form relationships. Genuine connections can often work out better than buying ads and pitching to a cold audience.
- Why you should focus on building an audience vs. simply running ads.
- How to use an email list to move from transactional to more genuine relationships with your audience.
- Why you don’t necessarily need a big email list to be successful.
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