#014: Audience Centric Authorship

014: The Anti Connector

Early on, there were many times where I’d hold off on reaching out to someone to make a connection if I didn’t think I was big enough. A lot of people think they need to wait until they have a large audience before they reach out to bigger influencers to try to work with them. If you believe in yourself, decide that you’re worthy of that person’s connection, and treat them with respect, things happen.

The opposite of this is what I like to call the anti connector. This kind of person will troll comments and reply to emails with snarky messages, and it completely ruins any potential of a future connection. I’ve had people send me a nasty gram and then try to sign up for one of my programs. They’ll reach out to me and say they’re having trouble, and then I will look them up and have a note beside them that reminds me of their past behavior.

The moral of the story is that you don’t want to be an anti connector. People keep track of interactions. If you’re someone who has goals to do virtual summits and grow their business through influencers, being audience-centric is the best way to go.

What’s Inside:

  • How to choose which influencers to reach out to based on list size.
  • What does an anti connector look like and how can I avoid being one?
  • Why it’s important to pick and choose your customers.

Mentioned In This Episode:


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