Since 2015, Paul Brodie has launched 71 consecutive best sellers for his clients through his book launch service. He’s also a best-selling author himself and has written and published several books. Paul lets me pick his brain on making money after the book and has some great advice for authors. He shares his go-to method for doing business with authors, which includes a high-ticket offer. Paul attracts his clients in a number of different ways, including podcasts, websites, summits, books, and referrals. He runs one summit a few times a year and interviews some of his top affiliates. This year, he’s letting his speakers pick the topics to change things up.
Word-of-mouth referrals bring in a ton of business for Paul and he’s always refining his list to keep only the most interested and engaged audience members. Many people stall themselves because they think they need to have a perfect launch right out the gate but done is better than perfect. Your book positions you as a subject matter expert and allow you to leverage your business and your brand. Even though you may not make millions from your first book, selling copies after your speaking gigs can help you make connections with potential clients and a book is way more powerful than a business card. We wrap up by talking about the next steps authors can take to start building out their business.
- Different ways to attract clients for high ticket offers with your book.
- How to use your book to build authority.
- Next steps for authors to take to build a business.