#051: Creating the Anthology Offer

#051: Creating the Anthology Offer

One of the most interesting things to me is learning how other entrepreneurs think. In my anthology series, The Co-Author Project, we do two to three books per year. We take authors on to contribute chapters and make sure the book hits bestseller on Amazon. They also get attached to the “code” series, which currently has 100 authors across five different books. The beauty of being a contributor to this series is that when one author sends someone to one book, they send them to all five, which is great for exposure. These books get awesome reviews and people love them. They’re like a junior version of “Chicken Soup for the Soul”. 

Join me on a 7.5-mile walk as I talk through my updated sales funnel for the latest anthology. I’m sharing my thought process, including my framework for writing copy and the importance of starting out with an origin story. I’ll also go through the three roadblocks to why someone wouldn’t buy into an anthology and how to resolve them. I take you through the four points of creating value in an offer and the value of increasing your status by adding books to your library. 

What’s Inside:
  • My framework for writing copy for sales funnels.
  • The three things that block people from participating in anthologies.
  • The formula I use to evaluate an offer.
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