Troy Broussard is my mentor, friend, and coach and he’s also a prolific content creator. Here, we dive into how to create a successful business from the back end of your book. We discuss why it’s important to start writing a book with an end goal in mind. We also talk about how breaking content up can help you make more sales, the advantages of private book sales, why it’s important to understand your target demographic, and more.
Troy Broussard is an author, entrepreneur, software developer, and coach. Here, he shares his process on how to write books you can use to sell high-ticket offers. Establishing yourself as an authority and building a credible reputation take time and effort, but it’s a must.
Join me on a 7.5-mile walk as I create the new copy for my updated anthology sales funnel. Anthologies are great ways to add more books to your author library and grow your audience. You’ll learn some tips and tricks for your own sales funnel and how to structure it so people buy your products.
Steve Olsher is the founder and editor in chief at Podcast Magazine. He’s also the founder of the largest podcast club on Clubhouse called ClubPod. Steve is an expert on how to monetize your voice with audio. It’s a form of media that’s here to stay and a great way for authors to share their message outside of the written word.
Jake Schmelzer helps his clients master the boring fundamentals of business so they can create successful high-ticket offers. Figuring out who your ideal client is and what they truly need should be the foundation from which you create your programs. Making sure you’re just as in love with your offer as your clients are prevents burnout and keeps you excited and engaged.
Best-selling author and entrepreneur Greg Rollett is the founder of Ambitious.com. He’s a master at creating sales funnels and using your book as an introductory point for higher ticket offerings. Taking care of your customers, adding personal touches, and making sure you’re providing massive value will help turn your audience into lifelong fans.
Ben Settle knows what it takes to become a successful author, and it’s all in being able to shift your mindset from being a writer to being a one-man publishing machine. Pairing that with being a great showman and entertainer can make you unstoppable. Becoming more marketable can be as simple as playing up the best parts of your personality and putting your inner dialogue on display.
The phrase “patience is a virtue” isn’t always true, especially if you’re an author and an entrepreneur. A high-ticket offer can get you to your income goals much quicker than selling thousands of books and courses. When you sell the right product, you don’t have to rely on patience to get to where you want to be.
When asked, most people would say they’d pay for results over knowledge. When it comes down to it, most people buy courses and coaching first, delay taking action, and let fear get in the way. If you can offer your clients a high-ticket offer with guaranteed results, it will set you apart and make you unique in your niche.
High-ticket offerings are a passion topic of mine. Pairing them with a virtual summit was extremely successful for me, generating a ton of income. Once I audited my efforts from after my first-ever virtual summit, I realized that I made more from them than the summit itself.