Best-selling author Derek Doepker went from being a broke valet parker to successful entrepreneur, selling over 100,000 copies of his book. He did it using free or low-cost marketing strategies and he now shares his method with other authors so they can turn their passion for writing into a thriving business. Derek’s an expert in a lot of things and today, he shares some great information on how you can create a successful business from your own book. We talk about what you should do if you’re just getting started and how to structure your own course and high-ticket offer.
Any kind of personalized feedback and coaching gives people access to you, which people often want to pay for, especially when you’re an authority in your field. People are more interested in buying a transformation over information and will often pay top dollar for coaching and personalized guidance. When it comes to value, it’s important to know what your audience wants, because it might be different than what you value. If it’s your first time offering a course or coaching and are looking to dip your toes in and get some experience, consider doing a beta run at a discount or in exchange for testimonials. To get in touch with Derek and get a copy of his book, “Why Authors Fail”, head to his website linked below.
- Where to start when building a course or offer from your book.
- Ideas on components to include in your high-ticket offer.
- When to consider doing a beta run of your program.