After receiving degrees in poetry and creative writing, Carolyn Choate unexpectedly fell in love with sales and marketing funnels. Today, she helps coaches, speakers, and authors utilize funnels to connect with prospective clients, free up their time, and scale bigger. As a child, Carolyn loved looking at the descriptions of products in catalogues and she says she always loved marketing but didn’t know it. Marketing gets a bad reputation, but Carolyn realized that so much of it is all about storytelling and connection. She decided to take marketing on as a career so she could help others come to the same realizations.
Carolyn explains what funnels are and we discuss her main method of helping clients. Without a funnel in place, you could be missing out on a ton of leads and sales. The faster you get your funnel up and running, the faster you can generate passive income and scale your business. Carolyn offers VIP days with her clients where she gets them set up within a day. We also talk about different types of funnels, technical requirements, tips for developing your own funnel, and why you should start with a free opt in or lead magnet.
- The importance of having a sales funnel in place.
- How Carolyn helps her clients set up their own funnels.
- The technology needed to create a sales funnel.
- Funnel creation tips.