Jackie Lapin helps leaders and authors get booked faster, easier, and more frequently through her company, SpeakerTunity. Jackie and I discuss what to do if you’re a new author interested in starting your speaking career. We also talk about virtual summits, the best ideas for freebies and giveaways, interview tips, and more.
Author Archives: Ray Brehm
#083: Creating a Persuasive Narrative with Alfonso Inclan
Alfonso Inclan is an entrepreneur who helps investors, authors, public speakers, and other entrepreneurs write books and become best-sellers in order to promote their businesses. He’s based in Phoenix, AZ close to where I live, and is also a successful real estate investor. Alfonso’s work is focused on helping Hispanic entrepreneurs and he’s had anContinue reading “#083: Creating a Persuasive Narrative with Alfonso Inclan”
#082: The Secret to Becoming a Best-Selling Author with Alinka Rutkowska
My friend, Alinka Rutkowska, is a best-selling author and the founder and CEO of Leaders Press. Her done-for-you concept has helped several thought leaders establish authority in their niche. Alinka shares tips on how to take your own book to best-seller status on today’s top lists. She shares the details of her strategy from beginning to book launch, the criteria used to qualify an author on the most popular best-seller lists, and how being in an anthology can be a shortcut to best-selling status.
#081:Elevate Your Writing Career with Podcasting with Kent Sanders
Kent Sanders is the author and co-author of several amazing books, including 18 Words to Live By, The Artist’s Suitcase, and The Faith of Elvis. Kent is also the host of The Daily Writer Podcast as well as the founder of The Daily Writer Club. We discuss how Kent got his ghostwriting career off the ground, how to analyze your podcast listener data and statistics, how frequently to record and release podcast episodes, how to develop content, and more.
#080: Virtual Summits for Authors with Derek Doepker
I had the opportunity to be part of one of Derek Doepker’s summits and here, we dive into how authors can collaborate with experts in their niche to create a winning summit of their own. We chat about who is the best fit for a virtual summit and the importance of having a purpose in mind before getting started. Other topics we discuss include tips for hosting your first summit, creating courses, and how to find people to speak on your summits and how to reach out.
#079:Sustaining Best-Seller Status with Kris Safarova
Kris Safarova is a USA Today, Wall Street Journal, and Amazon best-selling author. Kris provides her best tips on where to start if you’re looking to make your book a success. We also discuss what to include in your book, how updating your book helps sustain growth, and the type of content to include in your book to provide the most value.
#078: Make More Sales with LinkedIn with Brynne Tillman
Brynne Tillman is the CEO of Social Sales Link which helps sales professionals have better sales conversations through the power of LinkedIn. Brynne shares her recommendations on how to use LinkedIn if you’re an author just starting out. We also chat about who LinkedIn is and isn’t for, why you should create an email list on the side, why you shouldn’t automate or schedule LinkedIn posts, and more.
#077:Selling Without Sleaze with Sarah Jolley Jarvis
Sarah Jolley Jarvis specializes in helping people build the businesses of their dreams on their own terms. In her book, Selling Without Sleaze, Sarah explains why finding your ideal client makes sales authentic and genuine. We talk about why mindset is important in sales, how to identify your target audience, how to set and advertise your pricing, and what to cover on a client discovery call.
#076: Creating a Business on the Back End of Your Book with Troy Broussard
Troy Broussard is my mentor, friend, and coach and he’s also a prolific content creator. Here, we dive into how to create a successful business from the back end of your book. We discuss why it’s important to start writing a book with an end goal in mind. We also talk about how breaking content up can help you make more sales, the advantages of private book sales, why it’s important to understand your target demographic, and more.
#075: Sales and Marketing Magic with Tim Hyde
Tim Hyde is a fixer, a Keep Certified Partner, and an authority in sales, marketing, and automation. Tim found that his clients only had part of the puzzle when it came to attracting attention, and the missing piece was marketing. Tim walks through how he makes marketing less overwhelming for his clients and shares some practical tips you can use in your own business. We also talk about overcoming icky feelings about sales and how to get started if you’re an author who’s brand new to sales.
Book Profit Secrets with Ray Brehm (Podcast) 