Susan Friedmann is a certified speaking professional (CSP). She’s also an international best-selling author of 18 books. She’s on a mission to wipe out sameness and add vitality and differentiation to author marketing. Susan joins me here to talk about niches and how to stand out from the crowd. We also talk about how to adapt your books and programs to niche audiences, how authors can leverage virtual summits, and why you shouldn’t be afraid to do something different.
Author Archives: Podfixer
#108:Starting Your Entrepreneurial Journey with Kris Safarova
Kris Safarova is a best-selling author, the CEO of FirmsConsulting.com and StrategyTraining.com, and the host of the 90 Day Business Building Summit. Here, Kris shares how she helps her clients make the right move and the endless opportunities that come with being an entrepreneur. Kris and I also talk about why coaching and content marketing are a good fit for beginner entrepreneurs, how to build an email list, and the benefits of writing a book and creating an online course.
#101: Turning Your Passions into Profits with Matt McWilliams
Matt McWilliams helps online business owners make money as affiliates and leverage the power of affiliate partners to grow their businesses. Here, we discuss how to create a long-term book sales strategy and how to hit best-seller status. Matt also shares insights into how to recruit affiliates for your own book launch, how to structure a funnel, where people like to buy books, and why the world needs your message.
#074: Elevating Your Brand Through Podcasts with Melanie Benson
Melanie Benson is an authority brand amplifier for expert-preneurs. She’s also the host of the Amplify Your Success Podcast where she shows you how to stand out in a crowded market and attract high-paying clients and opportunities. Melanie provides some amazing tips on how guesting on podcasts can elevate your brand and business. We dive into how to pitch to hosts, how to choose the right topic, and why having a plan is key.
#073: Launching a Winning Online Course with Chris Kyle
Chris Kyle is the founder and CEO of Launch Academy as well as a coach, teacher, and e-learning expert. Chris shares his thoughts on why authors should shift their mindset from selling books to course creation. We also talk about why tech isn’t the most important thing in creating a course, how to step through imposter syndrome, the essential elements of a great online course, and why courses are key in creating a community.
#072: Creating a Successful Online Course with Dr. Gena Lester
Dr. Gena Lester is a Wall Street Journal best-selling author and professional speaker with over 20 years of experience in college admissions counseling. After experiencing success with her book, she took her signature formula which she outlines in her book and created an online course. Here, Dr. Gena and I discuss designing a business around your own personal preferences, how to shift your mindset around competition, and advice for aspiring online course creators.
#068: Building a Business through Email with Derek Doepker
Derek Doepker is a multiple best-selling author and a master of building email lists. Through an email list, you can keep the relationship going with your readers through personal messages and share upcoming books and product launches. Derek shares tips on how to get started with an email list and how you can use it to make some serious cash.
#065: How to Go from Author to Speaker with Amy Dix
Amy Dix is an international best-selling author, artist, motivational speaker, and the founder of Authority Speakers Agency. She’s got a great story about how she built her business on the back end of a book and has a lot of wisdom to share. Amy shares tips on what to do to book your first stages, how to profit from speaking engagements, and what makes a good talk.
#064: Going Deep in Mastery with Troy Broussard
Troy Broussard is a good friend of mine and also one of my mentors. Among many, many other things, Troy’s the author of the Memoirs of Mastery monthly book series which helps people find clarity so they can become successful doing what they do best. Troy shares his secrets on what makes a someone successful and why going deep in mastery is better than going wide with business tactics.
#061: The Beauty of Franchising with Greg Mohr
Greg Mohr is an expert when it comes to franchising. He left a corporate career to get into franchising himself, and today he helps hundreds of people make their dreams come true with their own franchises. We cover all the benefits of getting involved in franchising, getting a return on your investment, and ideal franchises for digital entrepreneurs.
Book Profit Secrets with Ray Brehm (Podcast) 