Sarah Jolley Jarvis specializes in helping people build the businesses of their dreams on their own terms. In her book, Selling Without Sleaze, Sarah explains why finding your ideal client makes sales authentic and genuine. We talk about why mindset is important in sales, how to identify your target audience, how to set and advertise your pricing, and what to cover on a client discovery call.
Tag Archives: author
#076: Creating a Business on the Back End of Your Book with Troy Broussard
Troy Broussard is my mentor, friend, and coach and he’s also a prolific content creator. Here, we dive into how to create a successful business from the back end of your book. We discuss why it’s important to start writing a book with an end goal in mind. We also talk about how breaking content up can help you make more sales, the advantages of private book sales, why it’s important to understand your target demographic, and more.
#075: Sales and Marketing Magic with Tim Hyde
Tim Hyde is a fixer, a Keep Certified Partner, and an authority in sales, marketing, and automation. Tim found that his clients only had part of the puzzle when it came to attracting attention, and the missing piece was marketing. Tim walks through how he makes marketing less overwhelming for his clients and shares some practical tips you can use in your own business. We also talk about overcoming icky feelings about sales and how to get started if you’re an author who’s brand new to sales.
#074: Elevating Your Brand Through Podcasts with Melanie Benson
Melanie Benson is an authority brand amplifier for expert-preneurs. She’s also the host of the Amplify Your Success Podcast where she shows you how to stand out in a crowded market and attract high-paying clients and opportunities. Melanie provides some amazing tips on how guesting on podcasts can elevate your brand and business. We dive into how to pitch to hosts, how to choose the right topic, and why having a plan is key.
#073: Launching a Winning Online Course with Chris Kyle
Chris Kyle is the founder and CEO of Launch Academy as well as a coach, teacher, and e-learning expert. Chris shares his thoughts on why authors should shift their mindset from selling books to course creation. We also talk about why tech isn’t the most important thing in creating a course, how to step through imposter syndrome, the essential elements of a great online course, and why courses are key in creating a community.
#072: Creating a Successful Online Course with Dr. Gena Lester
Dr. Gena Lester is a Wall Street Journal best-selling author and professional speaker with over 20 years of experience in college admissions counseling. After experiencing success with her book, she took her signature formula which she outlines in her book and created an online course. Here, Dr. Gena and I discuss designing a business around your own personal preferences, how to shift your mindset around competition, and advice for aspiring online course creators.
#071: Attracting Clients and Opportunities with Paul Brodie
Since 2015, Paul Brodie has launched 71 consecutive best sellers for his clients through his book launch service. I pick Paul’s brain on what authors need to do to build a successful business from their books and how to attract top clients. We talk about building authority, maintaining a strong email list, and the right next steps for authors to take.
#070: Breaking Through Roadblocks as an Author in Business with Heather Dempsey
Heather Dempsey is a business coach who specializes in emotional health, mindset, and the psychology of business. She helps her clients carve out a path to public speaking, live coaching, and workshops based on their books, and more. Heather and I discuss the roadblocks authors often face after publishing our first books, dealing with imposter syndrome, and how to handle not knowing what to do next.
#069: A Crash Course in Publicity with Jill Lublin
“How do I get publicity?” is one of the most common questions authors have, and here, Jill Lublin demystifies the process. She’s a four-time best-selling author, international speaker, and master publicity expert who helps authors get book deals and teaches a virtual publicity course. Whether you’re planning your first book or your 50th, Jill’s tips can help you take your publicity to the next level.
#068: Building a Business through Email with Derek Doepker
Derek Doepker is a multiple best-selling author and a master of building email lists. Through an email list, you can keep the relationship going with your readers through personal messages and share upcoming books and product launches. Derek shares tips on how to get started with an email list and how you can use it to make some serious cash.
Book Profit Secrets with Ray Brehm (Podcast) 