Kent Sanders is the author and co-author of several amazing books, including 18 Words to Live By, The Artist’s Suitcase, and The Faith of Elvis. Kent is also the host of The Daily Writer Podcast as well as the founder of The Daily Writer Club. We discuss how Kent got his ghostwriting career off the ground, how to analyze your podcast listener data and statistics, how frequently to record and release podcast episodes, how to develop content, and more.
Category Archives: Podcast
#080: Virtual Summits for Authors with Derek Doepker
I had the opportunity to be part of one of Derek Doepker’s summits and here, we dive into how authors can collaborate with experts in their niche to create a winning summit of their own. We chat about who is the best fit for a virtual summit and the importance of having a purpose in mind before getting started. Other topics we discuss include tips for hosting your first summit, creating courses, and how to find people to speak on your summits and how to reach out.
#079:Sustaining Best-Seller Status with Kris Safarova
Kris Safarova is a USA Today, Wall Street Journal, and Amazon best-selling author. Kris provides her best tips on where to start if you’re looking to make your book a success. We also discuss what to include in your book, how updating your book helps sustain growth, and the type of content to include in your book to provide the most value.
#078: Make More Sales with LinkedIn with Brynne Tillman
Brynne Tillman is the CEO of Social Sales Link which helps sales professionals have better sales conversations through the power of LinkedIn. Brynne shares her recommendations on how to use LinkedIn if you’re an author just starting out. We also chat about who LinkedIn is and isn’t for, why you should create an email list on the side, why you shouldn’t automate or schedule LinkedIn posts, and more.
#077:Selling Without Sleaze with Sarah Jolley Jarvis
Sarah Jolley Jarvis specializes in helping people build the businesses of their dreams on their own terms. In her book, Selling Without Sleaze, Sarah explains why finding your ideal client makes sales authentic and genuine. We talk about why mindset is important in sales, how to identify your target audience, how to set and advertise your pricing, and what to cover on a client discovery call.
#076: Creating a Business on the Back End of Your Book with Troy Broussard
Troy Broussard is my mentor, friend, and coach and he’s also a prolific content creator. Here, we dive into how to create a successful business from the back end of your book. We discuss why it’s important to start writing a book with an end goal in mind. We also talk about how breaking content up can help you make more sales, the advantages of private book sales, why it’s important to understand your target demographic, and more.
#075: Sales and Marketing Magic with Tim Hyde
Tim Hyde is a fixer, a Keep Certified Partner, and an authority in sales, marketing, and automation. Tim found that his clients only had part of the puzzle when it came to attracting attention, and the missing piece was marketing. Tim walks through how he makes marketing less overwhelming for his clients and shares some practical tips you can use in your own business. We also talk about overcoming icky feelings about sales and how to get started if you’re an author who’s brand new to sales.
#074: Elevating Your Brand Through Podcasts with Melanie Benson
Melanie Benson is an authority brand amplifier for expert-preneurs. She’s also the host of the Amplify Your Success Podcast where she shows you how to stand out in a crowded market and attract high-paying clients and opportunities. Melanie provides some amazing tips on how guesting on podcasts can elevate your brand and business. We dive into how to pitch to hosts, how to choose the right topic, and why having a plan is key.
#073: Launching a Winning Online Course with Chris Kyle
Chris Kyle is the founder and CEO of Launch Academy as well as a coach, teacher, and e-learning expert. Chris shares his thoughts on why authors should shift their mindset from selling books to course creation. We also talk about why tech isn’t the most important thing in creating a course, how to step through imposter syndrome, the essential elements of a great online course, and why courses are key in creating a community.
#072: Creating a Successful Online Course with Dr. Gena Lester
Dr. Gena Lester is a Wall Street Journal best-selling author and professional speaker with over 20 years of experience in college admissions counseling. After experiencing success with her book, she took her signature formula which she outlines in her book and created an online course. Here, Dr. Gena and I discuss designing a business around your own personal preferences, how to shift your mindset around competition, and advice for aspiring online course creators.
Book Profit Secrets with Ray Brehm (Podcast) 